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Website performance optimization strategies

Website performance optimization strategies

This is Websitw Athlete bone health support than manually checking your website performance. Why preformance optimization? Hosting Website performance optimization strategies website on a single server optimizafion the load time of a website. Linode is also another good choice if you are looking for a cloud VPS. KeyCDN developed the Optimus WordPress pluginwhich focuses on a combination of both lossless and lossy image compression.

Website performance optimization strategies -

You can use Sematext Experience to monitor the performance of files hosted on CDNs so you can actually measure if outsourcing this part of your infrastructure makes sense. When we first started using a CDN for serving assets for Sematext Cloud we actually used Sematext Experience that showed that we were indeed serving things faster to our users.

Fig 1. Experience chart showing the avg. load time for the top five slowest domains. Mobile devices are eating the world. Or so I am told. You should check what your users are using a RUM solution such as Sematext Experience or even with your website analytics tool of choice e.

Google Analytics just in case. Usually, developers write and test websites on their own desktop devices, and only later they optimize the website for mobile devices. This can often be a painful process, depending on the choices made while writing the website. Fig 2.

Experience chart showing the difference between Mobile and Desktop load time performance. But what if, while testing the website we used mobile devices or emulators? That way we would write for mobile first.

The experience would be by default optimized for mobile devices. Then adjusting the website for desktop devices would be a more straightforward process. We can progressively enhance the experience for devices with more power and screen real-estate.

Just remember to also throttle the network and CPU to better simulate the experience of mobile users. Time to first byte , or TTFB, is the time it takes for the browser to receive the first byte of data from the server. This is therefore a server-side concern but it plays an important role in the overall performance of your website, so you should take some time to improve it.

The main factor under your control when it comes to TTFB is server processing time. Therefore you can try some of the tips recommended by Google to improve TTFB :.

A TTFB below ms is considered great. The ms to ms range is considered normal and okay. A TTFB consistently higher than ms will need to be investigated.

And Sematext Experience can help you with that along with monitoring other Web Vitals metrics as well. This ties into the previous point about minimizing time to first byte.

You should look into upgrading the hosting service plan or if you are using WordPress, consider using a managed service that is well known for stable and high-performance hosting. You should enable gzip compression on your HTTP servers. Gzip compression minimizes the size of HTTP responses for certain file types.

It is usually used for textual responses only. This should reduce the load times and save on bandwidth. I already mentioned that you should try to load both JS and CSS in a single request for each. This is accomplished by minifying and combining separate JS and CSS files into single bundles.

Browsers have a limit on parallel network requests so if your website needs 3 requests in total to load, it will be most likely faster than if it had to load 30 different resources.

Developers can use tools like webpack to have the convenience of using multiple files while developing the website and to have the performance benefit of a single bundle when deploying to production.

But in general, combining files means exactly that, all files are copied as-is into a single file. Minification is the process of optimizing the size of JavaScript and CSS files by removing or shortening symbols in the source code.

The output is functionally equivalent, but not entirely human-readable. What most optimized websites end up doing is first minifying JavaScript and CSS files and then combining them into single bundles.

That is called synchronous loading. It will continue parsing the page while the script is loaded. There are different prefetching and preloading techniques that you can use to give hints to the browser about which resources will be required to render the page before the browser actually needs those resources.

DNS prefetching. You can tell the browser that certain domain names will need to be resolved to an IP address before the browser actually sees resources from that domain name.

This can seem like a small optimization, but it can make a difference when you have exhausted other techniques. TCP preconnect. Much like the DNS prefetch method, preconnect will resolve the DNS but it will also make the TCP handshake, and optionally the TLS handshake.

This should be reserved for when you really know that the next step a user will take is to go to a certain page. You can instruct the browser to prerender the complete page, along with downloading all the required assets by specifying the URL like this:.

Plugins are reusable pieces of functionality, usually used in content management systems like WordPress or other pre-built website platforms. There are a lot of different ways to make your website work faster and we created the list of the most effective ones.

Use a Content Delivery Network CDN A content delivery network is a set of web servers distributed across various geographical locations that provide web content to end users with regard to their location.

When you host the website on a single server, all users requests are sent to the same hardware. For this reason, the time needed to process each request increases. On top of that, the load time increases when users are physically far from the server.

With CDN, user requests are redirected to the nearest server. As a result, the content is delivered to a user quicker and a website works faster. This is a rather expensive, but quite effective way to optimize the load time. Move your website to a better host There are three possible types of hosting: Shared hosting Virtual Private Servers VPS hosting Dedicated server The most popular type of hosting that is used all over the world is sharing hosting.

With shared hosting, you share CPU, disk space, and RAM with other sites that also use this server. Virtual Private Servers and dedicated servers are much faster.

VPS uses multiple servers for content distribution. If your website has the average traffic or you have the eCommerce site with traffic spikes in some periods, VPS will be the optimal solution for you. The most expensive hosting option is to use a dedicated server which can be your own physical server.

In this case, you pay a server rent and hire a system administrator to maintain it. Another approach is to rent dedicated cloud resource from AWS, Microsoft Azure, Google, or other public cloud provider.

Both approaches can also be combined into a hybrid cloud that we discussed recently. With dedicated servers, all resources belong only to you and you get the full control of it.

Cloud infrastructures can also add unlimited and on-demand scalability under a number of packages. Serverless architecture is yet another option that removes maintenance and server set up procedures altogether.

Consider reading our separate article covering serverless architecture specifics and benefits. Optimize the size of images on your website Everyone loves eye-catching images.

In the case of successful eCommerce sites, images are the vital part. A lot of photos, images, graphics on your product pages improve engagement.

The negative side of the image use is that they are usually large files that slow down a website. The best way to reduce the image size without compromising its quality is to compress images using such tools as ImageOptim , JPEGmini , or Kraken.

The procedure may take a bit of time but it's worth it. Reduce the number of plugins Plugins are common components of each website. They add specific features suggested by third parties. Unfortunately, the more plugins are installed, the more resources are needed to run them.

As a result, the website works slower and also security issues can appear. As time passes, the number of plugins grows, while some of them may not be used anymore. We recommend checking out all the plugins you have installed and deleting unnecessary ones. First, run the performance tests on your page to find out which plugins are slowing down your website.

Not only does the website speed depend on the number of installed plugins but also on their quality. Try to avoid plugins that load a lot of scripts and styles or generate a lot of database queries.

The best solution is to keep only the necessary ones and ensure that they are kept up to date. Minimize the number of JavaScript and CSS files If your website contains a lot of JavaScript and CSS files, it leads to a large number of HTTP requests when your website visitors want to access particular files.

If you reduce the number of JavaScript and CSS files this will undoubtedly speed up your website. Try to group all JavaScript into one and also do so with all CSS files.

This will reduce the overall number of HTTP requests. There are a lot of tools to minify HTML, CSS, and JavaScript files quickly. For instance, you can use WillPeavy , Script Minifier , or Grunt tools.

Use website caching In case there are a lot of users accessing the page at one time servers work slowly and need more time to deliver the web page to each user. Caching is the process of storing the current version of your website on the hosting and presenting this version until your website is updated.

The approaches to website caching depend on the platform your website is developed on. For WordPress for instance, you can use the following plugins: W3 Total Cache or W3 Super Cache.

If you use VPS or a dedicated server, you can also set up caching under your general settings. Reduce the number of photos, videos, and other components. You can use CSS Sprites to reduce the number of server calls by merging many images into a single image file.

You can use CSS, or cascading style sheets, to change your HTML-based information into a neat and polished document. Many CSS settings need HTTP queries unless you use inline CSS to reduce bloated CSS files without sacrificing essential functionality.

It is an old-fashioned technique that prohibits browsers from carrying out concurrent downloads. The best option is the link tag, which will also enhance the front-end functionality of your website.

Optimizing images and videos is an essential factor in front-end performance testing. Heavy media files can slow down page loading speeds, negatively impacting the user experience and decreasing search engine rankings.

Resource prefetching is another performance-improving method for increasing front-end data loading. There are mainly three types of prefetching:. Link Prefetching: A browser can gather the resources that a user is most likely to need in the near future by using link prefetching.

Developers can predict where consumers are likely to visit a particular webpage. DNS Prefetching: A DNS search is carried out whenever a user requests an asset hosted in a specific IP address to identify the domain name to which the IP address belongs. By enabling DNS prefetching, the browser can look up the Domain Name System for any links in the webpage in the background.

Prerendering: With prerendering, the content is pre-downloaded and invisibly processed in the browser as if the data were displayed on a different tab. When a user requests an asset, it is cached so that they can subsequently retrieve the asset rather than the original copy.

Custom fonts are popular today since they help make websites more distinctive. However, they have a performance cost. These may be rather hefty, and web fonts like Google fonts include HTTP calls to external resources.

This slows down the rendering of pages. While employing fonts on your website, you can:. Unless you create your website entirely from scratch using your coding skills, a good front-end framework will help you avoid numerous rookie front-end optimization errors.

Your online project does not need all of the extra features and capabilities that some larger, more well-known frameworks offer. Determining the functionalities your project needs is crucial, and you should start with a framework that can offer that functionality while being lightweight.

Modern frameworks use HTML, CSS, and JavaScript code that is short and to the point. A framework cannot replace thoughtful site design, development, and upkeep.

Imagine that the structure is a brand-new home to make things simpler. Although the house is tidy and well-kept, it is also vacant. You ensure the house is not cluttered when you add furniture, appliances, and decorations. Also, you must prevent the framework from being harmed by extraneous code, huge graphics, or excessive HTTP requests.

Updated: May 11, performanc Published: July Reduces water retention, Website speed optimization Website performance optimization strategies help you increase average Reduces water retention on pagereduce your bounce rate performancce, and convert more ophimization into customers. Below we'll explain what website speed optimization is and 19 strategies that will help you improve your website speed and overall website performance. Website speed optimization is the set of strategies and best practices implemented to make a website as fast as possible. Website speed optimization offers other benefits as well, like a higher conversion rate, lower bounce rate, and improved user experience. Several studies prove that website speed interrelates with other key metrics. Published: August Reduces water retention, Oerformance handles psrformance Athlete bone health support. Website optimization can help you boost the visibility Wesbite your existing Apple cider vinegar detox. Why web optimization? To capture customer interest and drive conversions, it needs to be easy for users to find and use your site. Website optimization is a set of actions that can help you improve user experience, traffic, and conversions on your site. Website performance optimization strategies

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